In the end, most moments we live will be forgotten. Life becomes a complex memory of the ecstatic, the tragic and the difficult. The everyday dreariness of life, the ‘middle moments,’ are expelled from memory and all that remains are the lessons we have learnt from them. For the elite athlete, these moment's are known as entering “the zone”- it’s that feeling of a distant blur from a road you seized, but have now forgotten.
In support of those that live for such moments, we made this. Enjoy
Production: Kintaro Studios
VFX & Animation: Swivet Studio
Photography: Brendon O'Hagan
Rider: Daniel Strauss